The Story of our Company Name and Logo

As I was researching photography, video, film restoration equipment and software, I found myself drawn to the history and evolution of these mediums. I came across a series of images depicting the earliest incarnation of the slide projector – the Magic Lantern.

 

Invented by the Dutchman Christiaan Huygens in the 1600s and popularized throughout the 19th and early 20th centuries, the Magic Lantern was a marvel of its time. It featured one to three lenses utilizing transparent plates adorned with hand-painted images on glass. It served as a conduit for education, storytelling and entertainment. I became fascinated with this "peacock" style also referred to as a sciopticon, crafted by the Pettibone Manufacturing Co. in Cincinnati, Ohio in 1888. 

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This was the inspiration for our logo and was designed by my good friend and talented graphic designer, Emily King.